Video is a highly visual medium, so take advantage of it with a time lapse! How time-lapse video drives consumer interest This type of video is the only way to show consumers how something was built from beginning to end. Editors can add a voiceover or captions to clarify what’s happening, but for the most part, time lapses speak for themselves. In many cases, the scene you’re filming would have occurred regardless of whether or not you were there to record it.Īdditionally, time-lapse video is perfect for the “show don’t tell” aspect of marketing. Time lapses are usually meant to capture candid moments, which means you won’t have to pay for actors, props or set design. The process of filming a time lapse is also a lot less expensive. The crew only has to keep a few things in mind: check the battery life, make sure the camera has enough storage, keep the camera stationary and get a clear view of the scene. Once the camera is set up, the production crew hardly has to do anything! All the footage they need is condensed into a single video file, which makes editing go a lot faster. More brands need to get in on the time-lapse trend because the filming process is very low maintenance. Here’s how creative-minded brands can benefit from time lapses and how to leverage them in the most effective ways.
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